It is very possible that we see superficially what everybody has seen or can see. However, the characteristic of innovative novelty is that, seeing the same thing that everybody sees, we look with more depth and we are able to think what nobody has thought. We even explore without knowing what we explore, in such a way that in most discoveries, if they are such literally, the pioneer discoverer always discovers something he didn't know existed or whose availability ignored. Kirzner will say that a discovery always has something of pleasant surprise. Tremendous surprise as long as what the discoverer discovers is knowledge in a field where he was not previously conscious of his ignorance. Therefore, more important than programming or productive automatism is the "eye to visor" attitude of all the personal components of the companies.
If this is the case, if in a free economy capitalist system the revenue and economic benefits are "discovered" revenue thanks to those attitudes of audacious and reflexive managerial alertness, it is logical that we also think that the national product of our economy, the famous GDP, is no more than an index. It is an index that reflects, with more or less clarity, the capacity that society has to stretch itself every day and face with hopeful spirit the daily and unknown managerial adventure in which we are all immersed.

Joseph John Franch Menéu
Gaceta de los Negocios